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Category Archives: Marketing Sense
Why throwing the football to yourself doesn’t work.
On October 12, 1997, Brad Johnson completed the only quarterback-to-quarterback touchdown pass in NFL history. In other words – Brad threw the ball, the ball got blocked, Brad re-caught it, and then Brad proceeded to make a touchdown. Truly a one-man-show. But over his career, he threw 165 more touchdown passes – and all of them were to other people.
Here’s my no-brain-er takeaway: Pitch the pigskin, dummy!
One-man-shows rarely work. https://fred139.clickfunnels.com/copy-of-vida-divinap9rw0ekv
And yet most small business owners are trying to throw themselves touchdown passes. They try to do everything themselves:
- Website and landing page design
- Product development
- Closing sales
- Constructing a high-converting sales funnel
When what they really need is a high-performing team to help them score big. But where do you find a team when you’re just starting out? That’s where I come in.
It’s your offensive line, backfield, and receiving team that makes the difference.
When you sign up, you get:
- domestic team support
- international team support
- free sign-up
- awesome product
- impressive comp plan
…all working FOR you. A high performance team that will help you score big commissions online. You’ve got the ball, and they’re dancing in the end zone. Try to throw yourself the touchdown pass, and you’ve got a 1 in 165 chance. Throw it to them, and you’re bound to score. So what’s it gonna be?
https://fred139.clickfunnels.com/copy-of-vida-divinap9rw0ekv
Best,
Dr. Dee
Know The Steps To Use For Social Media In Building Your Brand
Description:
This video provides the viewer tips and tricks to reach more customers and increase brand recognition. Specific detailed steps are given that are easy to follow yet are effective in improving any business’s marketing strategy.
How to Improve Your Inbound Marketing to Increase Sales Leads
Inbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive.
The way to obtain the best sales leads is to attract the right consumers. While PPC ads and other forms of advertising will draw traffic to your site, you want to ensure that these visitors are actually looking for the services or products that you provide.
You’ll find that gathering quality leads is more beneficial than gaining a lot of leads. The following tips will help you improve your inbound marketing in order to increase sales leads.
Create Customer Personas
Creating a buyer persona is an effective method of targeting a specific demographic. What is a buyer persona? It is essentially a detailed description of your typical customer. It includes factors such as age, sex, income level, education, geographic location, shopping habits, and website browsing habits.
You can research the demographics of your visitors and customers and develop multiple buyer personas to cover your entire spectrum of customers. You will use these buyer personas when developing content or creating a marketing campaign.
Whenever you write content, imagine you are writing specifically to one of your buyer personas. This applies to social media posts, blogs, advertisements, and landing pages.
Learn More About Your Customers
In order to create detailed buyer personas, you’ll need to learn more about your customers. There are multiple ways to do this. First, you could send out a survey to your subscriber list. Ask general questions about their preferences and interests.
Another way to learn more about your customers is to look at their social media profiles. Perform a little bit of research on some of the customers that follow you on Facebook or Twitter. Find out what other companies or businesses they follow.
You can use the information that you gather when creating your buyer personas. The goal of a buyer persona is to make your content more personable and directed at a specific individual.
Perform Long-Tail Keyword Research
Before you begin an ad campaign, you need to perform detailed, long-tail keyword research. By using keywords that are more specific to a particular interest, you’re more likely to generate higher conversion rates.
When you’re vague with your keywords, you’ll find that you attract a wide range of visitors, many of whom may have no interest in your product or service.
Run Multiple Targeted Campaigns
After developing your buyer personas, you should begin running multiple targeted campaigns. You should develop landing pages and ads that focus on one individual buyer persona at a time.
For example, you could create a landing page and ad that targets your younger demographic. Then, create another target campaign for your older demographic. Each landing page is written specifically with one person in mind. You should notice a natural increase in conversion rates.
Target the Fears and Interests of Your Customers
When creating an effective call to action, you should target the fears or the interests of your customers. Consider your buyer personas. Think about their primary fears or interests and how your products or services can help. Come up with a way to express that you have the solution for their needs.
You can start using these tips today to improve the ability of your inbound marketing practices to generate quality sales leads. If you’re interested in additional advice and solutions for improving your internet marketing techniques, then click on the following link to learn more about my done-for-you system.
To Your Success,
Dr. Dee
7 Ways to Drive Traffic by Offering Your Knowledge
Internet Marketing Isn’t Rocket Science
When it comes down to it, making money with Internet marketing isn’t rocket science. All you have to do is use paid or free methods that lead visitors to your offers, then use techniques within your content that maximize conversion rates.Without a doubt, paying for traffic is the easiest way to build your online business. You can sometimes get results within a few hours or even a few minutes – of launching your paid traffic campaigns. But as soon as the money runs out, usually so does the traffic.
The paid platform most marketers use is Google AdWords. It’s the biggest and most popular. But, there lies the problem: Google AdWords is so big that it’s often really hard to get your offers noticed by consumers. It’s simply so filled with competitors that you either have to spend a fortune bidding on the best keywords or risk getting little return for your marketing dollar.
Plus, Google has one of the worst support structures you are going to find anywhere. It also has built a reputation for being hostile toward affiliate marketers. Google has been known to ban accounts suddenly and without explanation. And they are so big, they can get away with it!
Alternatives to Google AdWords
But Google isn’t the only game in town. For many marketers, Bing and Yahoo offer better alternatives.
While between the two, Bing and Yahoo only account for 29.2% of the search engine marketplace, that’s 29% of billions of online users; and both are not only affiliate friendly, but offer better service as well.Best of all, while your competitors are spending a fortune bidding on the best keywords on Google, you can quietly, but effectively promote your offers on Bing and Yahoo without overspending on the best keywords.
Less Expensive Paid Methods
Two other little-used, but highly effective paid methods are Facebook Ads and solo ads.
Even though Facebook seems to share Google’s contempt for affiliate marketers, its ad program is worth considering, because of its ability to provide extremely targeted demographic and psycho-graphic information, so you can tailor your offers not only on things like age, gender and geographic location, but also on likes and dislikes, interests and preferences.
The biggest benefit of solo ads is the price. Your budget goes farther using solo ads as compared to working with a bigger, more expensive marketing platform. And, your ads are seen only by people who already have proven to be passionate about your niche.
Secret Free Traffic Methods
Right now, social approval signals are the top measure of site ranking. But creating back links to your web pages from high authority sites still can influence your page’s rankings.
Search engines consider authority sites to be anyplace web users go when they are searching for answers to niche-related questions. They include such site as Wikipedia.com, About.com, eHow.com, Yahoo Answers, and so on. Sites with the suffix .gov and .edu also are considered authority sites by the search engines.
Creating Links from Authoritative Sites
Here’s a fast, easy way to create links to your pages from authoritative sites:
- Go to any of these sites
- Create an article or comment on an existing post
- Leave a link to your pages in the About the Author box
When readers follow that link back to your page, you have a new high-target prospect and your page ranking will improve at the same time.
When you use these traffic generating secrets, you don’t have to spend a fortune promoting your offers or attracting new visitors to your web pages.
If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about http://track.mobetrack.com/aff_c?offer_id=42&aff_id=1602739
To You,
Dr. Dee
Brick and Mortar vs Virtual Business
Travel with me for a moment down this imagined scenario. You own the brick and mortar store on the corner of 23rd Street and Big Bird Boulevard. Your products are valuable, priced reasonably and your store is aesthetically pleasing. You are extremely excited about your new business and you are expecting to experience great success. You tell all your friends and family about your new store, and hope the folks traveling by your store will stop in and shop. At first, all your friends and family members are visiting and purchasing items from your store and everyone is happy, especially you. People walking or driving by occasionally stop in and purchase products as well. However, after six months, you find that your sales have considerably slowed down, and consequently, so has your cash flow. Yet, your expenses continue as normal. So what do you do?
After considerable thought you get an epiphany… advertise! And so, you purchase radio spots, TV spots and you hire the teenager next door to pass out fliers. Results, you notice more people come to your store, and once again sales are up and you are very happy. So, not only does your business begin to thrive, but it begins to flourish. Thus for your brick and mortar business, advertising becomes extremely important.
What you have just learned is that your little store on 23rd street and Big Bird Boulevard is just a small building occupying a little space in a huge country, and unless people know you are there you cannot and will not be successful.
Now let’s switch this to your online business. You go through all the expense and time to develop a beautiful interactive website with fantastic products, pay portal, opt-in box, valuable information, links, tools, etc., and you tell your friends and family about your online business. But remember, you only have a limited amount of friends and family. Initially, you receive some traffic from the folks you know and maybe their friends. But, very soon, you notice the traffic to your website has either slowed down or stopped. Why? In order for people to visit your website, they must know your business exist. Cyber- land is vast and wide, advertising is your window for others to view.
Think about the thousands, possibly millions of businesses which occupy Cyberland (cyberspace) globally! The only way to make your presence known is by calling attention to your website. How do you call attention to your site? You must advertise. Stay tune for the next blog on ways to advertise online.
DocsMusings,
Dr. Dee
(Note: Photos courtesy of Goggle Images)
Failure Is Not An Option
Success…
Everything that happens to us happens for a purpose. We can choose to lock ourselves in a cage of fears, weep over past heartaches, breakups, embarrassments and failures, or we can treat these various ills as our tools for both self-development and success. In my last post, I encouraged you to forget about the evils or dramas of yester-years and to focus on the joys of then and NOW. It’s a clique we have all heard…but it really is the truth. All we have is now…the past is gone and tomorrow is not yet here!
Today, I want us to answer the following questions: When does self- development become synonymous with success and where do we start? Let’s consider the following points:
*Refuse to continue to think about your failures and internalize yourself as a failure. We all make mistakes, but instead of allowing the mistakes to fester in our souls, we must forgive ourselves and keep it moving. Love yourself.
*Walk in gratitude at all times and focus on seeing and/or finding the silver lining in every situation. Love yourself.
*Recognize that each day is new for new and exciting opportunities. Wasting time on regrets is a WASTE OF TIME! Focus on moving forward and purpose to put forth more effort on your goals. Love yourself.
*Set realistic and achievable goals and work on them. Set personal goals based on your unique identity and desires. Your purposes and hopes are for an improved and better YOU. Love yourself.
*Get up and put feet (actions) to accomplish your goals in order to reach the success you desire. Love yourself.
*Choose to smile each day and greet/treat others with kindness. Remember in order to be successful you need to build relationships. Building relationships begins with a smile. Love yourself and others.
*Self-development is just that…SELF-development. Others may or may not appreciate your efforts to improve in all areas or your life. However, in order to succeed, sometimes we have to stand alone in our beliefs and continue to move forward to accomplish our goals.
Self-development which can be synonymous with success is a process. The decision and the efforts to improve can be an enjoyable decision, if we choose to embrace the journey even when detours threaten or take us off on side excursions. When we choose to open the doors of self-development through forgiveness, grit, and consistent actions, we exponentially increase our chances for success in all areas of our lives. Choose to love yourself, others and embrace the journey!
Decide today and begin.
To your success,
Dr. Dee
5 Tips to Financial Success
Success is defined in many ways and applies to various aspects of our lives. I believe there are some tips that are universal when it comes to financial success. Here are just 5 tips for your consideration. However, even if your goals involve financial success as defined by your aspirations, let me caution you to enjoy the process. Striving for money without love, family, friends and living life might prove an extremely lonely and empty path.
To Your Success!
Dr. Dee
5 tips to Financial Freedom
Biztoons – Interested in getting a customized tune? Email me at drdeejackson@drdeejackso.com
Ways to Recognize Fraudulent Online Businesses
Looking to join an online business? Confused about what to look for? If you read my blog on Net…WORK, I laid out a few points to consider when looking to join any business. Here are some additional key points for your consideration. As you know, not all clear stones that glisten are diamonds. Below are a few ways to recognize suspect businesses.
Some Ways to recognize Fraudulent Online Businesses
- No product. You just drive traffic to their site, which signs up more people to drive traffic to their site. Make sure the company has real products, services, events, programs, etc.
- Who is in charge and can they be contacted? Make sure there is a “real” person involved. Only do business with someone willing to risk their reputation. Do your research to find out the success or failures of others involved with that particular business.
- Listen to the testimonials and ensure there are last names. Look at the videos to see if they are real human beings.
- Does the company provide a money back guarantee for satisfaction? Look for “performance based promises” that ensures results.
- Support? Does the company provide online and personal coaching? Only a business with a real program, a real product and a real comp plan will offer human to human coaching.
- Note: Take your time when considering a new company. Fast talkers, high pressuring techniques may signal duplicity. (www.mybailoutoption.com)
There are no guarantees with anything in life. However, if we do our best to research a company before joining and listen to our gut impulses, I believe we have a greater opportunity in avoiding fraudulent or shady companies.
Our company is one of those companies that attempts to fill all of the above positive principles and then some. As one of the leaders in the company, I strive to be the kind of leader people can trust. Challenge: Examine my site and then give me a call if you have further questions. www.mybailoutoption.com
To Your Success!
Dr. Dee
To Your Health