Tag Archives: Coaching

I read a story about a man who watched an eagle fly over in the Himalayas during a storm, eagle-night-stormand expecting the eagle to crash under the conditions of the weather, he was quite surprised by what he saw. He noticed that as the storm raged, the eagle set his wings in such a manner as to fly high above the storm.  The eagle did not attempt to bear the storm, nor did he attempt to fight the storm.  The eagle set his wings as to rise above the storm to higher heights.  Such as it is with Believers. When the storms of life are wreaking havoc in our homes, marriages, finances, relationships, health and more, just like the eagle, we should set our wings (hearts) on the promises of G-d, and allow Him to help us weather the storms of life. We ought to allow G-d to take us to higher heights. (Isaiah: 40:31)

Few readers know my history, but I have had my share of storms.  In the midst of my challenges, I have not always acted in a G-dly manner. Imagine that! Yet, I despise confrontations or anything which disrupts harmony, even though I may be the problem! Still, I realize that challenges, conflicts, confrontations are a part of life, and even necessary in order to change and grow. I have come to realize that even in my rightness or self-righteousness whether justified or not, pales in comparison to the redemptive work G-d provides through our Savior.  G-d has not called me to respond in my self-righteousness, stubbornness, and/or selfishness, He has called me to respond to Him with love and obedience.

Hum, well, how do I accomplish this feat? Simply, through Messiah, prayer, obedience and practice. Is it easy? A resounding NO! Have I accomplished, always responding with love, kindness, goodness, mercy, generosity…you know the answer. Believe me, it is easier to say I am a Believer, than to live and smell like a Believer. So what’s next? Do I give up?  Heaven forbid!

Heaven beckons me to repeagle-above-storm-dayent, and continue in the way of the Cross and Resurrection, which exemplifies love, self-renunciation, and embraces the character of the Father, as was displayed through Yeshua. Will this happen overnight? Again, a rhetorical question! It is a moment by moment conscious decision of commitment and effort.

My point, know that storms will destroy you and/or your family, if you fail to embrace G-d’s way. But, if you see yourself like G-d’s eagle with Him as the wind under your wings, you will weather any storm, and soar to greater heights in Him. It may be a slow flight or even a delay, but He promises He will be with us. (Hebrews 13:5; Deuteronomy 31:6)

Are you in the midst of a storm? Look up to the heavens, and know G-d will see you through, because of His great love for you, if you allow Him. Have you just come out of a storm? Then, look up to the heavens, and be grateful for G-d’s protection, lessons and/or provisions. Haven’t had a storm lately? Brace yourself, one might soon be on the way. How will you handle the eminent storms of life? As always, you choose. eagle-with-verse

#DocsMusing,

Dr. Dee

Hand of G-d

Loving G-d, Loving Self, , , , ,

When I was working on my Masters at Luther Rice Seminary, one of my professors insisted we memorize Psalm 139 as one of the requirements for the course. Later, during my quiet time, I was compelled to reread and pray this Psalm. Briefly, let me share one of my impressions.

Psalm 139 is a profound psalm, which speaks to the sovereignty of G-d, i.e., He is all-knowing and ever-present! He is subject over all things and all things are subject unto Him. There are several lessons we can draw from this particular Psalm, but for the purposes of this piece, I want to focus on the hand of G-d. If you read vs. 7-12, you will notice that David’s first response was to flee or run runner-femalefrom G-d. Nevertheless, where could he hide for wherever he went, G-d was there! However, in v 10, David realized that G-d is not trying to entrap Him, but to lead Him into His presence.

So it is with us! Many of us feel whether justified or not, that we are trapped in negative situations and/or conditions irrespective of the source of the negativity. Our first impulse similar to King David is to flee, run, escape, hide, or take flight without consulting or seeking G-d’s will. Often times, we look only at the natural circumstances, and fail to see G-d’s hand in the mix! And, if you are a believer in G-d, with faith in Mashiach, (Messiah), then G-d is in the mix!

Therefore, like David, we need to focus on the hand of G-d ,and follow His directive in whatever situation envelops us, and from there, do what G-d says to do! This is extremely heartdifficult at times, because it means dying to self, and living unto Mashiach. However, if we could only remember that it is G-d’s love, which draws us to Him, and that He will use whatever He feels necessary to get our attention; we would weather pessimistic conditions in our life a lot fairer.

Ultimately, our response is to notice and obey His leading. Living in this world is tough sometimes, but in Mashiach, we can be assured that His hand is leading us and not entrapping us! Therefore, be encouraged, persevere, persist in loving G-d and others, and prove your faith by good works, study His Word, and share the message of our Savior. Finally, know that G-d loves you and desires your/our undivided attention.

mountain

#DocsMusing,

Dr. Dee

Challenging Relationships

Loving G-d, Loving Self, Relationships, , , , , , , , ,

couple on red couchRelationships can be challenging especially when goals and desires are different, and the marriage lacks love and friendship.  I guess the ultimate goal of being together in a marriage and being happy is determined by the love factor and our determination to get through difficulties which will arise.

Steve Harvey wrote a book, which states, if a man tells you “we are friends” then believe it. This statement for many women may give them the impression that more will come, and possibly more will come down the line, but maybe not. I have spoken to many people who claim their relationship started off as friends, and then they married each other. Their marriage is like being married to their best friend, and they are very happy. Others, have waited for many years for marriage to their special friend to no avail.

As I am writing this blog, I can think of at least two women who dated a man for over 20 years and they never married. Both women desired marriage, but marriage never came. In fact, one woman was with her special friend for over 21 years. They went their separate ways, he found salvation, another woman, and married his new friend within six months.

So my question, how long should a woman wait for a man to ask her to marry him? Now, I can hear many women say, why should she wait? Or, she can ask him? Hum, but, I’m of the mindset, that men should ask women. I admit, I’m old-fashioned and my thinking is based on the Bible – he who finds a wife finds a good thing and finds favor with G-d; but, I also believe, most women would prefer being asked by the love of their life, and not the other way black couplearound. Disagree? Tell me all about it. I would love to hear your opinions.

Anyway, back to my point. Relationships can be challenging, but also invigorating and wonderful. I believe it depends on the willingness of each person to give 100% of their efforts to enjoy the relationship and contribute doing their very best to be the kind of person which makes a loving and positive difference in the relationship. I believe couples have to be very best friends, in addition to being in-love, committed, loyal and G-d fearing to name just a few.

Relationships based on love, true love will stand the test of time.  Issues must  become non-issues when it comes to choosing to do what is required to work things out.  When things are fantastic, great, exciting, and new in a relationship – we know and understand how easy and glorious the flow between a couple can be.  However, when things are strained, stressful, challenging, etc., in those times, love must prevail, if the relationship is going to survive.

In case you forgot, no one is perfect, not me or you.  Therefore, what we bring to the table in a marriage is love and raloneespect, and a willingness to grow; that is, if you love someone and desire to be with them. If not, then single-hood has its advantages as many of us are well aware.  But, at the end of the day, having someone dear and special to navigate through this planet, called life, is worth the effort to be a great mate committed to love, transparency, and understanding towards their spouse.

As I have matured, I have met a lot of people with a lot of money! I mean multi-millionaires! By the way, I’m expecting my millions today in the mail! Seriously!! 

As I was saying, I have met and become acquainted with many rich people, and though their money can buy almost anything, it can’t buy happiness or a stress free marriage.  I know people who are just getting by (financially), but are extremely happy with their life-mate.

Again, my point, relationships can be challenging, but so is everything else at least some things at some point. Our choice…choose to love your spouse, because at the end of the day, we have to decide who and what is most important. As always, you decide…woman man quote

Just Musing,

Dr. Dee

Why throwing the football to yourself doesn’t work.

Marketing Sense, , , , , , , , ,

On October 12, 1997, Brad Johnson completed the only quarterback-to-quarterback touchdown pass in NFL history.  In other words – Brad threw the ball, the ball got blocked, Brad re-caught it, and then Brad proceeded to make a touchdown. Truly a one-man-show. But over his career, he threw 165 more touchdown passes – and all of them were to other people.

TAMPA, FL - SEPTEMBER 14: Quarterback Brad Johnson #14 of the Tampa Bay Buccaneers looks to pass against the Carolina Panthers defense on September 14, 2003 at Raymond James Stadium in Tampa, Florida. The Panthers defeated the Buccaneers 12-9. (Photo by Craig Jones/Getty Images)
Brad Johnson taken from Google Images

Here’s my no-brain-er takeaway: Pitch the pigskin, dummy!

One-man-shows rarely work. https://fred139.clickfunnels.com/copy-of-vida-divinap9rw0ekv

And yet most small business owners are trying to throw themselves touchdown passes. They try to do everything themselves:

  • Website and landing page design
  • Product development
  • Closing sales
  • Constructing a high-converting sales funnel

When what they really need is a high-performing team to help them score big. But where do you find a team when you’re just starting out? That’s where I come in.

It’s your offensive line, backfield, and receiving team that makes the difference.johnson_brad2

When you sign up, you get:

  • domestic team support
  • international team support
  • free sign-up
  • awesome product
  • impressive comp plan

…all working FOR you. A high performance team that will help you score big commissions online. You’ve got the ball, and they’re dancing in the end zone. Try to throw yourself the touchdown pass, and you’ve got a 1 in 165 chance. Throw it to them, and you’re bound to score.  So what’s it gonna be?

https://fred139.clickfunnels.com/copy-of-vida-divinap9rw0ekv

Best,

Dr. Dee

How to Improve Your Inbound Marketing to Increase Sales Leads

Marketing Sense, , , , , , , , , , , , ,

marketing adsInbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive.

The way to obtain the best sales leads is to attract the right consumers. While PPC ads and other forms of advertising will draw traffic to your site, you want to ensure that these visitors are actually looking for the services or products that you provide.

You’ll find that gathering quality leads is more beneficial than gaining a lot of leads. The following tips will help you improve your inbound marketing in order to increase sales leads.

Create Customer Personas

Creating a buyer persona is an effective method of targeting a specific demographic. What is a buyer persona? It is essentially a detailed description of your typical customer. It includes factors such as age, sex, income level, education, geographic location, shopping habits, and website browsing habits.

You can research the demographics of your visitors and customers and develop multiple buyer personas to cover your entire spectrum of customers. You will use these buyer personas when developing content or creating a marketing campaign.

Whenever you write content, imagine you are writing specifically to one of your buyer personas. This applies to social media posts, blogs, advertisements, and landing pages.

Learn More About Your Customers

In order to create detailed buyer personas, you’ll need to learn more about your customers. There are multiple ways to do this. First, you could send out a survey to your subscriber list. Ask general questions about their preferences and interests.

Another way to learn more about your customers is to look at their social media profiles. Perform a little bit of research on some of the customers that follow you on Facebook or Twitter. Find out what other companies or businesses they follow.

You can use the information that you gather when creating your buyer personas. The goal of a buyer persona is to make your content more personable and directed at a specific individual.

Perform Long-Tail Keyword Research

Before you begin an ad campaign, you need to perform detailed, long-tail keyword research. By using keywords that are more specific to a particular interest, you’re more likely to generate higher conversion rates.

When you’re vague with your keywords, you’ll find that you attract a wide range of visitors, many of whom may have no interest in your product or service.

Run Multiple Targeted Campaigns

After developing your buyer personas, you should begin running multiple targeted campaigns. You should develop landing pages and ads that focus on one individual buyer persona at a time.

For example, you could create a landing page and ad that targets your younger demographic. Then, create another target campaign for your older demographic. Each landing page is written specifically with one person in mind. You should notice a natural increase in conversion rates.

Target the Fears and Interests of Your Customers

When creating an effective call to action, you should target the fears or the interests of your customers. Consider your buyer personas. Think about their primary fears or interests and how your products or services can help. Come up with a way to express that you have the solution for their needs.

You can start using these tips today to improve the ability of your inbound marketing practices to generate quality sales leads. If you’re interested in additional advice and solutions for improving your internet marketing techniques, then click on the following link to learn more about my done-for-you system.

To Your Success,

Dr. Dee

 

Advertising word in tag cloud
Advertising word in tag cloud

Internet Marketing Isn’t Rocket Science

Marketing Sense, , , , , , , ,

FreshPaintsuccessWhen it comes down to it, making money with Internet marketing isn’t rocket science. All you have to do is use paid or free methods that lead visitors to your offers, then use techniques within your content that maximize conversion rates.Without a doubt, paying for traffic is the easiest way to build your online business. You can sometimes get results within a few hours or even a few minutes – of launching your paid traffic campaigns. But as soon as the money runs out, usually so does the traffic.

The paid platform most marketers use is Google AdWords. It’s the biggest and most popular. But, there lies the problem: Google AdWords is so big that it’s often really hard to get your offers noticed by consumers. It’s simply so filled with competitors that you either have to spend a fortune bidding on the best keywords or risk getting little return for your marketing dollar.

Plus, Google has one of the worst support structures you are going to find anywhere. It also has built a reputation for being hostile toward affiliate marketers. Google has been known to ban accounts suddenly and without explanation. And they are so big, they can get away with it!

Alternatives to Google AdWords

But Google isn’t the only game in town. For many marketers, Bing and Yahoo offer better alternatives.

While between the two, Bing and Yahoo only account for 29.2% of the search engine marketplace, that’s 29% of billions of online users; and both are not only affiliate friendly, but offer better service as well.Best of all, while your competitors are spending a fortune bidding on the best keywords on Google, you can quietly, but effectively promote your offers on Bing and Yahoo without overspending on the best keywords.

Less Expensive Paid Methods

Two other little-used, but highly effective paid methods are Facebook Ads and solo ads.

Even though Facebook seems to share Google’s contempt for affiliate marketers, its ad program is worth considering, because of its ability to provide extremely targeted demographic and psycho-graphic information, so you can tailor your offers not only on things like age, gender and geographic location, but also on likes and dislikes, interests and preferences.

The biggest benefit of solo ads is the price. Your budget goes farther using solo ads as compared to working with a bigger, more expensive marketing platform. And, your ads are seen only by people who already have proven to be passionate about your niche.FreshPaintdare

Secret Free Traffic Methods

Right now, social approval signals are the top measure of site ranking. But creating back links to your web pages from high authority sites still can influence your page’s rankings.

Search engines consider authority sites to be anyplace web users go when they are searching for answers to niche-related questions. They include such site as Wikipedia.com, About.com, eHow.com, Yahoo Answers, and so on. Sites with the suffix .gov and .edu also are considered authority sites by the search engines.

Creating Links from Authoritative Sites

Here’s a fast, easy way to create links to your pages from authoritative sites:

  1. Go to any of these sites
  2. Create an article or comment on an existing post
  3. Leave a link to your pages in the About the Author box

When readers follow that link back to your page, you have a new high-target prospect and your page ranking will improve at the same time.

When you use these traffic generating secrets, you don’t have to spend a fortune promoting your offers or attracting new visitors to your web pages.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about http://track.mobetrack.com/aff_c?offer_id=42&aff_id=1602739

To You,

Dr. Dee

My-History

Health and Wellness, Loving G-d, , , , , , , , ,

Recently, I found my journal from 2009 as I was watching my grandson.  As I began reading “my-history”, I was amazed at how far G-d[1] has brought me!  Those of you, who know me very well, have some sense of the horrific pain, I endured because of a martial separation and eventual divorce, which began to unfold from many years earlier, with the official separation on July 25, 2009. past future road sign

However, this blog is not to bring up the past in any negative way!  The purpose of this writing is to praise G-d for how far He has brought me, and to thank Him for His healing love and hopefully to encourage you, my reader!  As I read my thoughts from the past, truly emotional vomit, I am astonished at how depressed and miserable I was at that time in my life.  Some of my entries seemed as though I was reading about a strange woman I had never met. Some of the entries of events were of things I do not even remember!  Imagine that! When G-d does a trans-formative work in our hearts, we truly will forget some of the horrific things we may have endured.

My heart was so very broken during that period in my life, I could not see the new beginning and the new life G-d had waiting for me!  All I saw was misery, pain, sadness, gloom and doom!  When I became single, I was so scared, and worried about everything that my head, heart and body ached what seemed like all the time.  Yet, few knew of the great agony oozing in my soul for so many months, because I hid behind my smiles, laughs, my false exterior.  There was no need to carry my hurt for the world to see….because the world could not help me.  Nor did I want to be the topic of gossip, so I appeared okay as my heart bled living within my shattered world once again. FreshPaint-brokeness

Then, as time passed, I sensed G-d telling me to get it together, lose weight, prepare for the husband He was sending and prepare for ministry.  So slowing, I began to date, work on my weight, and spend time in prayer and writing in my journal. Now, I feel great, I look great, and I am ready for G-d’s choice (husband) to step into my life.  I am also ready for ministry, as G-d has concretely demonstrated to me that He has made me that Proverbs 31 woman by His Spirit in spite of my many sins and errors!  Am I perfect, far from it…but I am ready to be what He has destined for me to be.

In closing, I read a quote from David Bryant’s book, Messengers of Hope…. to hope in G-d is not to escape from reality; rather it is to have the courage to look reality straight in the eyes.  The MOMENT we hold now is not our final destiny in Mashiach (Christ)!  This quote is so profound, because no hurt or situation is greater than the healing, restorative and redemptive work of our Almighty. There is healing, newness and wholeness in our Savior, if we hold onto Him during our times of difficulty, and His promises for those who trust in Him.

Please know and believe that G-d will be with you as you go through whatever it is that may be weighting heavy on your heart as you read this blog.  He will see you through and He does hear our prayers.  He is the Resurrection and the Life. I am so happy that I serve the Living G-d whose arms are not too short to save His people or His ear deaf to our cries!

FreshPaint-resurrection life

Be encouraged today, and know that this moment is not your final destination in Messiah. This truly will pass. However, you decide if you will be better or bitter on the other side of your drama.

The choice is always your call.

DocsMusings,

Dr. Dee

**********************

[1]The “o” is missing for G-d and L-rd as a sign of respect and honor, for He is the Most Holy G-d, the One True One, the Creator, and Sustainer of the universe, and He is the Uncaused Cause. By leaving the “o” out of G-d and/or L-rd, it makes the distinction that I am not speaking of an idol, or any other entity, which uses the name “god”. This writer is referring to the one true G-d who revealed Himself to Moses as the I AM. In addition, it is my belief this is one of the ways, I can fulfill the first commandment.  The first commandment commanded believers to honor the L-rd’s name. Therefore, by eliminating the “o”, His name (HaShem, G-d) is honored, if the paper were thrown away, burned or destroyed in some manner, as well as for the benefit of online readers to reiterate Who He Is. It is this author’s intention to honor G-d in every area, in traditional and non-traditional ways as directed and led by G-d’s Breath – the Holy Spirit.

Tips For Marriage Counseling Success

Relationships, , , , , , , , , , , , ,

FreshPaint white couple

 

 

Has your marriage hit a brick wall? Are your attempts at solving conflict seem futile? If so, then counseling may be one of your answers. However, going to marriage counseling is not just about showing up and sitting down. Counseling success is hinged on active engagement, honesty and transparency. Therefore, in order for marriage counseling to have the best chances for your success, here are some tips.

  1. List the reasons why you need to speak to a third person. Are you having communication issues, intimacy issues, financial issues, etc. Clarify and write down your reason(s) prior to your first counseling session. Be sure to interview several marriage counselors or coaches and select someone you both feel comfortable with and someone who is committed to your success. If you are a Messianic/Christian couple, select someone who has the same biblical mindset.
  2. Set goals for the marriage. For Example: we both want to save our marriage, we want to better communicate with each other, we want to respect each other’s differences, etc. Again, be clear on the reason(s) as to why you are seeking counseling. Ensure that both partners are still interested in saving the marriage, and there isn’t a desire for a separation or divorce.
  3. Commit to the process for at least 6 months to a year in order to give yourselves the full opportunity of working out issues. Sometimes issues are related to childhood baggage and/or unresolved hurts from previous relationships. Committing to the process will ensure you get to the root of the problem so healing can transpired.FreshPaint-certificate of marriage
  4. Do not threaten separation or divorce during the time of counseling to which both of you have committed. Any threats of divorce will certainly undermine the success of the counseling.
  5. Be ready to take responsibility for your part in the marriage difficulties. Be accountable and willing to ask forgiveness and work on improving self. It is essential that you are willing to change personally for the better. Think about the accusations your spouse makes consistently concerning your behavior during an argument or whenever. If those comments are the same, then consider your words and behavior, which may need to change, or attempt to understand why your response is irritated by your behavior.
  6. Do not complain or speak negatively about your spouse to others, especially during the counseling period. Give yourself the best opportunity to reconcile differences within the marriage. Sometimes, people, especially friends will interject negativity into the situation, which could include advice to leave to give up on the marriage. This will weaken the reconciliation process, if not destroy any chances of resolution. If you must speak to someone, make sure it is someone who will fully support your efforts, and desires the best for you and your spouse.
  7. Prior to meeting with your coach or counselor, do not tell your spouse what to say during your counseling sessions. Remember, the only way to healing is through complete honesty and transparency. There is no need to feel embarrassed during a session with your coach or counselor. They are there to help.
  8. Make counseling sessions and the homework a priority. Counseling is only as good as the work each person is willing to put in to grow individually and as a couple.
  9. Realize there is no over-night cure. Again, stick with your obligation to go through counseling and be willing to honestly look at your great, good and awful behaviors, commit to change, and commit to the process.black and white couple

Challenges within a marriage are par for the course. However, couples who truly love each other and are committed to each other can overcome grievances and challenges, and enjoy their lives together. Choosing someone to journey with you as a couple can be one of the answers to your difficulties. Yet, as a couple, you have to be willing to put forth the effort to heal the wounded areas in your relationship. The choice is always yours.

Just Musing,

Dr. Dee

Just Musing

Loving Self, , , , , , , , , ,

Just sitting here listening to “Shadows” by Lindsey Stirling sipping on a glass of red wine and thinking about you, my reader. Here in Georgia it is a gorgeous Sunday afternoon with the temperatures around 71 degrees with light winds. A perfect afternoon for writing! I am so blessed that I get to share my thoughts with you.

gratefulToday, I feel grateful for my life, my children, my family, my career, my triumphs, challenges and even failures. This morning I woke up thinking about how unbelievably fast my life has reached this point and how much time I have wasted on whatever. Like so many, I have allowed myself to wallow in the quicksand of regret, and shame sinking to lows I never deemed possible. But, today, as I look out of my study window writing to you, I am reminded of all the beauty that life still holds for me and for you.

It is so easy to whine, complain, and gripe, and so easy to forget about the things in life which are good. Wow, this music is so sweet! It really helps to relax my soul. Let me urge you today, to enjoy each moment of your life and choose to do good and be a blessing to others. As we struggle in the difficulties of life’s drama, there is always someone who has challenges even greater than ourselves. Oftentimes, our thinking perpetuates the negativity of a situation, thus causing us to feel victimized and powerless. Yet, in many situations we can rise above the negativity of our thinking, and begin to grow from dramatic situations and live a healthier life.

Our thoughts are extremely powerful, and unchecked can run rampant causing undesirable behaviors, views, feelings, and even negative physical manifestations in our body. For example, if someone says, I’m stupid and I will never amount to anything, chances are they won’t. Or, I’m so fat, I will never lose weight, then they will never lose weight and they will continue to over eat and stay obese. Finally, a person claims, I will never forgive him/her for what he/she did, and I will never trust another person, then trust will always be a struggle.

Our behavior is directly related to our thoughts. If we have loving thoughts towards ourselves and others, our behavior will be indicative of that. If we have negative or hateful thoughts towards others we will behave likewise. Consider the media and all the violence bombarding society. Clearly, folks do not murder someone because they love them. Terrorist activity, rape, theft, abuse and more is not steeped in love! Our behavior is based on our thoughts. If we love, we demonstrate loving actions towards ourselves and others. The converse is equally true.

Our thoughts stimulate our emotions. Our emotions determine our attitude. Our behavior is based on our attitude. What is attitude? Our approach, belief, thinking, outlook on whatever subject or person we are thinking about. We can choose to think positively or we can choose to think negativity. We can choose to live in regret, shame, remorse or guilt. Or we can choose to forgive ourselves, others and even G-d and learn from the challenges in order to live a healthy and happy life. shadow

Again, I am grateful for all life’s experiences and the freedom to share them with you. Be encouraged today, to enjoy today. Let go of all the negativity which impacts your life and make the decision to control your thinking. Make the decision to relish in the dance of life, which our Creator has bestowed on us. Choose to control your thinking in order to live a life filled with love and gratitude. Choose the light and not the shadow.

Just Musing,

Dr. Dee

Shadows by Lindsay Stirling: https://www.youtube.com/watch?v=JGCsyshUU-A

 

Brick and Mortar vs Virtual Business

Marketing Sense, , , , , , ,

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Travel with me for a moment down this imagined scenario. You own the brick and mortar store on the corner of 23rd Street and Big Bird Boulevard. Your products are valuable, priced reasonably and your store is aesthetically pleasing. You are extremely excited about your new business and you are expecting to experience great success. You tell all  your friends and family about your new store, and hope the folks traveling by your store will stop in and shop. At first, all your friends and family members are visiting and purchasing items from your store and everyone is happy, especially you. People walking or driving by occasionally stop in and purchase products as well. However, after six months, you find that your sales have considerably slowed down, and consequently, so has your cash flow. Yet, your expenses continue as normal. So what do you do?

After considerable thought you get an epiphany… advertise! And so, you purchase radio spots, TV spots and you hire the teenager next door to pass out fliers. Results, you notice more people come to your store, and once again sales are up and you are very happy. So, not only does your business begin to thrive, but it begins to flourish. Thus for your brick and mortar business, advertising becomes extremely important.effective-advertising1

What you have just learned is that your little store on 23rd street and Big Bird Boulevard is just a small building occupying a little space in a huge country, and unless people know you are there you cannot and will not be successful.

Now let’s switch this to your online business. You go through all the expense and time to develop a beautiful interactive website with fantastic products, pay portal, opt-in box, valuable information, links, tools, etc., and you tell your friends and family about your online business. But remember, you only have a limited amount of friends and family. Initially, you receive some traffic from the folks you know and maybe their friends. But, very soon, you notice the traffic to your website has either slowed down or stopped. Why? In order for people to visit your website, they must know your business exist. Cyber- land is vast and wide, advertising is your window for others to view.

Think about the thousands, possibly millions of businesses which occupy Cyberland (cyberspace) globally! The only way to make your presence known is by calling attention to your website. How do you call attention to your site? You must advertise. Stay tune for the next blog on ways to advertise online.

DocsMusings,

Dr. Dee

(Note: Photos courtesy of Goggle Images)