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To Your Success…
Dr. Dee
Tag Archives: online business
How To Create Fresh Content From Old Posts
Don’t Allow Negativity Ruin Your Online Business With These Easy Steps
How to Improve Your Inbound Marketing to Increase Sales Leads
Inbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive.
The way to obtain the best sales leads is to attract the right consumers. While PPC ads and other forms of advertising will draw traffic to your site, you want to ensure that these visitors are actually looking for the services or products that you provide.
You’ll find that gathering quality leads is more beneficial than gaining a lot of leads. The following tips will help you improve your inbound marketing in order to increase sales leads.
Create Customer Personas
Creating a buyer persona is an effective method of targeting a specific demographic. What is a buyer persona? It is essentially a detailed description of your typical customer. It includes factors such as age, sex, income level, education, geographic location, shopping habits, and website browsing habits.
You can research the demographics of your visitors and customers and develop multiple buyer personas to cover your entire spectrum of customers. You will use these buyer personas when developing content or creating a marketing campaign.
Whenever you write content, imagine you are writing specifically to one of your buyer personas. This applies to social media posts, blogs, advertisements, and landing pages.
Learn More About Your Customers
In order to create detailed buyer personas, you’ll need to learn more about your customers. There are multiple ways to do this. First, you could send out a survey to your subscriber list. Ask general questions about their preferences and interests.
Another way to learn more about your customers is to look at their social media profiles. Perform a little bit of research on some of the customers that follow you on Facebook or Twitter. Find out what other companies or businesses they follow.
You can use the information that you gather when creating your buyer personas. The goal of a buyer persona is to make your content more personable and directed at a specific individual.
Perform Long-Tail Keyword Research
Before you begin an ad campaign, you need to perform detailed, long-tail keyword research. By using keywords that are more specific to a particular interest, you’re more likely to generate higher conversion rates.
When you’re vague with your keywords, you’ll find that you attract a wide range of visitors, many of whom may have no interest in your product or service.
Run Multiple Targeted Campaigns
After developing your buyer personas, you should begin running multiple targeted campaigns. You should develop landing pages and ads that focus on one individual buyer persona at a time.
For example, you could create a landing page and ad that targets your younger demographic. Then, create another target campaign for your older demographic. Each landing page is written specifically with one person in mind. You should notice a natural increase in conversion rates.
Target the Fears and Interests of Your Customers
When creating an effective call to action, you should target the fears or the interests of your customers. Consider your buyer personas. Think about their primary fears or interests and how your products or services can help. Come up with a way to express that you have the solution for their needs.
You can start using these tips today to improve the ability of your inbound marketing practices to generate quality sales leads. If you’re interested in additional advice and solutions for improving your internet marketing techniques, then click on the following link to learn more about my done-for-you system.
To Your Success,
Dr. Dee
Ways to Recognize Fraudulent Online Businesses
Looking to join an online business? Confused about what to look for? If you read my blog on Net…WORK, I laid out a few points to consider when looking to join any business. Here are some additional key points for your consideration. As you know, not all clear stones that glisten are diamonds. Below are a few ways to recognize suspect businesses.
Some Ways to recognize Fraudulent Online Businesses
- No product. You just drive traffic to their site, which signs up more people to drive traffic to their site. Make sure the company has real products, services, events, programs, etc.
- Who is in charge and can they be contacted? Make sure there is a “real” person involved. Only do business with someone willing to risk their reputation. Do your research to find out the success or failures of others involved with that particular business.
- Listen to the testimonials and ensure there are last names. Look at the videos to see if they are real human beings.
- Does the company provide a money back guarantee for satisfaction? Look for “performance based promises” that ensures results.
- Support? Does the company provide online and personal coaching? Only a business with a real program, a real product and a real comp plan will offer human to human coaching.
- Note: Take your time when considering a new company. Fast talkers, high pressuring techniques may signal duplicity. (www.mybailoutoption.com)
There are no guarantees with anything in life. However, if we do our best to research a company before joining and listen to our gut impulses, I believe we have a greater opportunity in avoiding fraudulent or shady companies.
Our company is one of those companies that attempts to fill all of the above positive principles and then some. As one of the leaders in the company, I strive to be the kind of leader people can trust. Challenge: Examine my site and then give me a call if you have further questions. www.mybailoutoption.com
To Your Success!
Dr. Dee
To Your Health
Net…WORK
Net…WORK
How many of you are trying to grow a business working from home using the Internet? How many of us are frustrated with living paycheck to paycheck? How many of us are actually very successful making the thousands of dollars we read about from guru marketers? If you are not having the kind of success you would like, and you ready to quit , continue reading.
Online marketing, network marketing, big or small business enterprises, getting a degree, raising a family, and marriage are all marathons and not designed for the faint of heart. Anyone who thinks they are going to jump into a new business and become an overnight success is delusional. Network marketing is just that – net…WORK! Growing a customer base and business partners requires building relationships, providing value, time and a simple and effective plan to success. Network marketing like any worthy endeavor requires commitment, training, fortitude and effort. Ultimately, if our business fails, we have to look at the “man” in the mirror, but we also have to put forth every effort to select the right business which suits our personality and work ethic. www.mybailoutoption.com
I have been in several home based businesses over the past 10 years, and just within the past year after joining another MLM (Multi-level Marketing), I am seeing team building and financial success. The success I am experiencing is directly related to my efforts and selecting the right company. The right company, I believe must have the right leadership, products, compensation plan, team support, and a business model which is easy to understand and easy to duplicate.
There are many businesses with excellent products, compensation plans and fantastic leadership where success is realized. Yet, before joining any company you might consider the following points:
Leadership – I believe leaders should be:
- Visionaries with a firm plan and the tenacity to see the plan through
- Honest, transparent, and have a heart for the success of all
- Understands and sees the end goal without mishandling the details
- Surrounds themselves with other like-minded leaders
- Invests in personal development, teachable and consistently revisits the plan, tweaks as needed for the good of the entire company
- Worthy of honor
- Role Model
- Stays abreast and in touch with the field
- A proven positive track record
Company Product:
- Quality ingredients
- Quality facilities for production
- Fills a need within the community, (ex. energy, weight loss,etc.)
- Health benefits
- Affordability
- Convenience
- Positive usage, no side effects
- Testimonials
Compensation Plan:
- Simple instead of Complex
- Multiple ways to earn income
- Commission Model
Business Model:
- Tools for Success
- Projections for growth
- Training, support
- Start- up costs
- Monthly Financial Investment
- Financial stability
These points helped me in my business selection, and in my decisions to continue with a particular company or part ways. However, in addition to the considerations above, discuss your plans with a trusted friend or mentor, especially someone who has successful experience in the industry. If for some reason, you do not know anyone who has experienced success in a network marketing company, please email me and I will send you the names and/or links of some trusted marketers. Indicate in the subject: Trusted Names. Email me at: drdeejackson@drdeejackson.com
We all have various financial needs. Some of us really need more income to support our families, pay off debt, send children to college and/or plan for our retirement. Others would like to have additional income to support some of their favorite charities or just have extra money to travel. Others possess an entrepreneurial mindset and would rather work for themselves.
Regardless, if your day job does not meet your financial needs and/or goals, consider creating more income doing some sort of home based business which also provides tax benefits. There are many choices, a plethora of businesses available to consider, so choose wisely. www.mybailoutoption.com
To Your Success,
Dr. Dee